Africa is still seen as the lost continent by many Danish companies. Their pipelines are typically not filled with sales leads from Africa. Some companies feel that they have “been there and done that” and failed.
However, the Africa of today is a lot different than just 10 years ago. The internet has changed the outlook for many Africans and it has transformed the overall work related skill base and built a larger middle class that is currently driving development.
The purchasing power of this generation is higher than ever and their demands for Danish knowhow, solutions and products is ever increasing. Like in any kind of business, the early bird tends to get the worm.